For any product to claim it is “Made in America” it has to be all or virtually all made in the USA — that means all significant parts of the final product are made in America. That task is nearly impossible for some classes of products — like electronics and automobiles. We took that as a challenge when designing Range — here’s why.
After decades of outsourcing, many companies from Apple to GE are bringing manufacturing back to the USA. With the rising costs of labor overseas and the fuel needed to transport goods, manufacturing abroad isn’t as cost effective as it once was. Hiccups in the manufacturing process coupled with the often lower quality standards can easily wipe out any anticipated savings. When the tooling for Range’s silicone molds needed to be adjusted last year, we were able to address the problem immediately with a quick trip to Maine — significantly cheaper in terms of dollars and time than a trip to China. GE has found that since bringing some of its manufacturing back to America, they design products that are easier and cheaper to manufacture — bringing the manufacturing hours necessary for one of their water heaters from 10 when manufactured in China to 2 in their factory in Louisville. Intelligent (manufacturable) design happens when designers and manufacturers can collaborate — that becomes difficult when they are separated by half a world and a language barrier.
Range is assembled in the USA of 82.3% American parts — more than any car from anyone (even the Ford-150) and more than any other digital thermometer. (You can check what percentage of your car is made in America and see how it compares to Range here.) The silicone pieces are molded in Maine, a quick (but cold) flight away. Ranges are manufactured a mere 25 miles from our office in Dripping Springs, TX, and packaged and shipped out from our fulfillment partners just up the highway in Dallas. Sure, we could save a few dollars in the short term by manufacturing Ranges overseas — but we think about the long term for our products, our company and the place we live.
The thriving tech scene in Austin supports us, so we do our best to support it as well — local manufacturing keeps jobs and tax dollars here. Keeping the work local also allows us to quickly collaborate with our partners — without the added expense or time cost of a trip to China. A thirty minute drive is all that separates us from our assemblers, and we have worked side by side with them in their facility many times to troubleshoot and perfect the process. Keeping Range manufacturing local minimizes risks in the process, and ensures that everything produced meets our standards of quality — meaning you get the best possible Range.